Ace the 2026 ABC IB Business Management Paper 1 – Your Ultimate Prep Adventure Awaits!

Market research helps reduce risk when diversifying by turning guesses into evidence about demand, customers, and the competitive landscape. By studying who would buy the new product or service, what features they want, how big the market is, and how competitors might respond, a business can forecast likely sales, set realistic price points, and estimate potential profits. This evidence-based view reduces uncertainty about whether a diversification move will work and where to focus resources. It does not guarantee profits and it does not distract from the existing business; rather, it informs and improves decision-making about new ventures.